It can be tremendously helpful to use a sales pitch template when deciding what to say to sales prospects. Here are some of the main sections that you can include in a sales pitch template: Elevator Pitch Any good sales approach will start with some sort of elevator pitch. This is something brief that communicates how [...]
The next step in building a buyer persona selling pitch is identifying the pain you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could work better for your buyer. By adding this to your selling pitch, you will not only improve your ability to grab the [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. With that being such a large percentage, if you improve your knowledge and skills with how best to deal with the gatekeeper, you can immediately improve your sales effectiveness, and we outline some tips [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
Have you ever been talking with a salesperson and not been completely impressed with their sales pitch? In this blog post and video, we will explain why it is very common for salespeople to not use a great pitch. It is How We are Trained The first thing to point out here is that [...]
In this video, we provide some quick tips on how to structure an insurance sales pitch that triggers interest on the prospect's side. The Traditional Way to Build Interest Many salespeople attempt to build interest by talking about their products and company. With this approach, as the salesperson tries to make a prospect more [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]