One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
A very important part of the sales process is developing the sales message. Even though it’s important, it’s often skipped over, and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one [...]
Determining how to set appointments has a direct improvement on a salesperson’s results and performance. The following are eight easy steps that you can do to improve your appointment setting. 1. Identify your core value What is the core value you have to offer? What is the value that the clients receive that purchase [...]
Everything you and your salespeople say when communicating with prospects is sales messaging. You have the choice to go with what naturally pops up in your head, or you can take a different approach. Conventional Sales Messaging Approach First, let’s look at a conventional approach or what many companies are doing for messaging before [...]
Commonly, we try to stop to think about the value proposition definition. We take an attempt at simplifying how we look at value propositions. Not the Value Proposition Definition Before moving ahead, let us initially focus on what isn’t a value proposition. It’s important because there’s a trap we all fall into and that’s [...]
Are you aware of what your unique selling proposition is? It’s important because you need to have the ability to communicate this to grab the prospect’s attention as well as stand out amongst the competition. Why this is Important “What is in it for me?” is one of the main things your prospect wants [...]
It can be the difference that leads to success in having powerful sales messages. You can improve your level of lead generation when you’re able to grab the prospect’s attention as well as effectively communicate how you can help. You should see positive improvements in overall sales growth by having more leads. Focus on [...]
Call scripting is looked at negatively in the sales profession. It is believed by many that you shouldn’t use any type of script, as well as scripts are for junior-level sales professionals or only for telemarketing activities. But that isn’t the right way to view the use of sales scripts because even the highest senior-level [...]
Here are some sales email samples. Pain-Focused Email - The Problem Solver One effective approach to writing sales email samples is to focus your message on the pain that you help to resolve. Subject Line: Not happy with physical appearance Hello {contact first name}, The reason I am reaching out is that I am with Top [...]
It can often be the difference between success and failure for a salesperson when determining how to write a phone script. The following are a few do’s and don’ts to assist with that. Do: Script out some of the questions and statements ahead of time that you want to make when you reach the prospect. [...]