If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]
One of the levers that you can move up and down when building your email drip marketing campaigns is the amount of time between emails. Basically, there are certain groups where you should send emails more frequently and be a little more aggressive, and there are other groups where it might be wise to spread [...]
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
Even though prospecting for sales can be difficult, there are some small things that you can do to improve your results. One of those small sales tactics is to always keep in mind the concept of opportunity cost when deciding which prospects to spend your valuable time with. What is the opportunity cost? As a [...]
We had a webinar this week on “Build Email Drip Campaigns that Convert Sales.” If you were not able to make it, here is a video of the webinar and the slides. Here are some of the main topics we cover in this sales training webinar. Building Your Email Drip Marketing List To [...]
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
Having a good cold email subject line can sometimes be the difference between having your email opened and having your email deleted. With that being the case, there is a lot of curiosity in the sales world around what makes a good subject line. We will try to provide some logic here to help with [...]