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A sales process has many steps, and as a result, some salespeople can have different views as to what the sales pitch definition is. Since we help salespeople with building their pitch, we thought we would outline how we define a sales pitch. Messaging to Drive Demand for a Product The simplest way to [...]
I was listening to the radio today, and I heard an example of a sales pitch, and it was clear there was something missing from it. Here is an attempt at paraphrasing the main pitch that I heard: Remember how years ago when you wondered when you would be able to talk into your remote and [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help and this can build more interest and engagement. In this video, we outline the first step in targeting different and that is to [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that helps you to communicate more clearly and be more [...]
In the cult classic sales movie title Glengary Glen Ross, there is this scene where Alec Baldwin’s character outlines a sales process that uses the acronym A-I-D-A. While the movie is quite entertaining, this scene reminds me of many things that I feel are missing from sales processes and techniques that are taught to salespeople. [...]
It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value. And if we do remember to talk about benefits, we usually just talk about the first level of benefits which are the ones that are most obvious and visible [...]
Many salespeople operate by using one sales pitch, and they essentially say the same thing to every prospect that they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch and we will outline [...]
