We recently held a webinar on How to Build Your Best Value Proposition. One thing we did first in that webinar was to take a step back and examine what value is when used in this context. I think this is important for a couple of reasons. First, value can mean many different things depending on [...]
This is a recording of our webinar on “How to Build Your Best Value Proposition,” and below is an outline and summary of our discussion. What is Value? The first thing we discuss in this webinar is taking a step back to examine what value means in the context of a value proposition. Creating [...]
The second tip on our list of 10 telemarketing tips is to begin with an elevator pitch. What is an Elevator Pitch An elevator pitch is one to two sentences that explain how you help. A key thing to keep in mind here is that this is not an explanation of what you sell. More [...]
Here are three options you have when creating your elevator sales pitch. Option 1 - Value Proposition The first option you have is to share your value proposition. We know that it can sometimes be unclear what your value proposition is, and we will try to help simplify that process. If you want to [...]
I want to share a sales presentation example in this blog post. While we talk a lot about B2B sales at SalesScripter, this example is more of a B2C example and an experience that I personally had when I was at a store. Even though this example pertains to a fairly low-cost product and not [...]
Here are some steps you can go through to get sales speech ideas. Step 1 - Identify the product that you want to sell. The first step in getting sales speech ideas is to stop and think about what product you are trying to sell. This might be very clear, mainly if you only sell [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
If you tailor your sales messaging to the different buyer personas you target and interact with, you can communicate more clearly how you can help, which can build more interest and engagement. In this video, we outline the first step in targeting differently: mapping your campaign coordinates. What are campaign coordinates? Campaign coordinates is a term [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]