In this video and blog post, we provide 6 cold email templates you can copy, build on, or get ideas from. These templates could be sent as individual cold emails, or you could string these together to create a cold email sequence.
TLDR
- We provide 6 cold email templates
- The templates are: Value, Pain Points, Customer Example, Pain Questions, Product, Last Attempt
- You can build on these templates to make them your own
- Most of these emails don’t mention the product being sold.
- There is an email toward the end of the series that introduces the product, and you can add product details to the emails leading up to it if you feel it is helpful.
Cold Email – Value Points
This is one of our cold email templates that summarizes the we you can help the prospect by listing out the benefits your product or service delivers.
Subject Line: [Value point]
Hi [Contact First Name],
We help businesses to:
- [Value point 1]
- [Value point 2]
- [Value point 3]
I don’t know if you want to improve those areas, and that is why I am reaching out.
Let’s schedule a call to discuss how we help other businesses to increase [value point]. Here is a link to my calendar – www.calender.com/name
In the meantime, here is a [interesting document or article] – www.link.com
Best Regards,
[email signature]
This email focuses primarily on the benefits your product delivers and talks very little about the product being sold. This is intentional as we will introduce the product in a later email. But you could certainly add a few details about the product being sold.
Cold Email – Pain Points
This is a cold email template that summarizes the problems and pain points your product or service can help to solve.
Subject Line: [Pain point]
Hi [Contact First Name],
Businesses we work with often have challenges with:
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]
I don’t know if you are concerned about those areas, and that is why I am reaching out.
Let’s schedule a call to discuss how we help other businesses to [value point]. Here is a link to my calendar – www.calender.com/name
In the meantime, here is a [interesting document or article] – www.link.com
Best Regards,
[email signature]
Cold Email – Customer Example
This is a cold email that shares an example of a current or past customer you have helped.
Subject Line: [Value point delivered]
Hi [Contact First Name],
[customer name] came to us because they had [pain point]. We did that by providing our [product or service].
This not only [initial/technical improvement], but it ultimately [secondary/business improvement].
I don’t know if we can help you in the same way, and that is why I am reaching out.
Let’s schedule a call to discuss how we help other businesses to [value point]. Here is a link to my calendar – www.calender.com/name
In the meantime, here is a [interesting document or article] – www.link.com
Best Regards,
[email signature]
Cold Email – Pain Questions
This is a cold email that shares some of the questions you would like to ask the prospect if you had the opportunity to talk with them.
Subject Line: [Pain question]
Hi [Contact First Name],
Can we help you in the same way that we have helped other businesses? These are some of the questions that I would ask you to figure that out:
- [Pain question 1]
- [Pain question 2]
- [Pain question 3]
Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation – www.calender.com/name
Let’s schedule a call to discuss how we help other businesses to increase [value point]. Here is a link to my calendar – www.calender.com/name
In the meantime, here is a [interesting document or article] – www.link.com
Best Regards,
[email signature]
Cold Email – Product Details
This is a cold email that introduces the product or service you sell.
Subject Line: [Product]
Hi [Contact First Name],
Our [product] helps to [value point] by providing you with:
- [Feature 1]
- [Feature 2]
- [Feature 3]
Some ways we differ are:
- [Differentiation 1]
- [Differentiation 2]
- [Differentiation 3]
Let’s schedule a call to discuss how we help other businesses to increase [value point]. Here is a link to my calendar – www.calender.com/name
In the meantime, here is a [interesting document or article] – www.link.com
Best Regards,
[email signature]
Cold Email – Last Attempt
This is a cold email that checks in with the prospect one last time and reminds them of the ways your product or service helps.
Subject Line: [Value point]
Hi [Contact First Name],
We help businesses to:
I have not been able to connect with you, so I thought I would try one last time. I am reaching out because we help businesses to:
- [Value point 1]
- [Value point 2]
- [Value point 3]
If I don’t hear back from you, I will assume you are not interested in those improvements or that you are not the right person to speak with, and I will close the file.
If I should contact someone else regarding this, any help pointing me in the right direction would be greatly appreciated.
Best Regards,
[email signature]
We hope these cold email templates provide new ideas for your sales efforts!
