Here are some steps you can go through to get sales speech ideas. Step 1 - Identify the product that you want to sell. The first step in getting sales speech ideas is to stop and think about what product you are trying to sell. This might be very clear, mainly if you only sell [...]
A sales process has many steps, and as a result, some salespeople can have different views about the sales pitch definition. Since we help salespeople build their pitches, we thought we would outline how we define a sales pitch. Messaging to Drive Demand for a Product The simplest way to view a sales pitch definition [...]
I was listening to the radio today, and I heard an example of a sales pitch, and it was clear there was something missing from it. Here is an attempt at paraphrasing the main pitch that I heard: Remember how years ago when you wondered when you would be able to talk into your remote and [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In the cult classic sales movie titled Glengarry Glen Ross, there is this scene where Alec Baldwin’s character outlines a sales process that uses the acronym A-I-D-A. While the movie is quite entertaining, this scene reminds me of many things that I feel are missing from sales processes and techniques that are taught to salespeople. Here [...]
It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value proposition. And if we do remember to talk about benefits, we usually talk about the first level of benefits which are the ones that are most obvious and visible [...]
