Here are some steps you can go through to get sales speech ideas.
Step 1 – Identify the product that you want to sell.
The first step in getting sales speech ideas is to stop and think about what the product you are trying to sell is. This might be very clear for you, especially if you only sell one product.
But in many cases, you might be able to sell a variety of products and/or services. When that is the case, you need to identify if you are trying to sell one product in particular, all of your products, or if you are grouping together a set of products.
Step 2 – Identify the type of buyer persona that you are selling to.
You could create a sales pitch that is fairly general and can be delivered to any category or type of prospect that you encounter. Or you can tailor your pitch for the different types of buyer personas that you come across or want to target.
The reason that this can provide you with good sales speech ideas is that the different buyer personas can have different interests, needs, problems, terminology, etc. Having a pitch that aligns and speaks directly to these differences can help you to stand out from the competition.
Step 3 – Identify the benefits that you offer.
The next step is to think about how the selected product that you identified in Step 1 will impact the buyer persona that you are going to be selling to from a benefit standpoint. What improvements will you help the buyer to make or realize?
These benefits should play a key role in your sales pitch as you can use them to create your value proposition and elevator pitch. You can also use these details to build more interest on the prospect’s side when it is time to close.
Step 4 – Identify the problems that you help to resolve, minimize, or avoid.
One of the best ways to grab the prospect’s attention and communicate how you can help is to share with them some of the problems that you help to fix. You can use these either in your elevator pitch or as you try to build interest.
One way to build an optimum list of pain points to share is to look at the benefits that you offer and for each benefit, there is usually a corresponding pain point that is either resolved, minimized, or avoided.
Step 5 – Identify good probing sales questions to ask.
The best salesperson is the one that asks the best questions. And if you are trying to get ideas for your sales pitch, you should definitely develop a list of good questions to ask the prospect.
One way to build an optimum list of probing sales questions is to look at the pain points that you help to resolve. For each pain point, there should be at least one or two probing sales questions that you can ask the prospect and these can be the centerpiece of your sales speech ideas.