Here are some steps you can go through to get sales speech ideas.

Step 1 – Identify the product that you want to sell.
The first step in getting sales speech ideas is to stop and think about what product you are trying to sell. This might be very clear, mainly if you only sell one product.

But in many cases, you can sell various products and/or services. When that is the case, you need to identify if you are trying to sell one product in particular, all of your products, or if you are grouping a set of products.

Step 2 – Identify the type of buyer persona that you are selling to.
You could create a sales pitch that is pretty general and can be delivered to any category or type of prospect. You can also tailor your pitch to the different types of buyer personas that you encounter or want to target.

This can provide you with good sales speech ideas because different buyer personas can have different interests, needs, problems, terminology, etc. Having a pitch that aligns with and speaks directly to these differences can help you stand out from the competition.

Step 3 – Identify the benefits that you offer.
The next step is to consider how the selected product you identified in Step 1 will impact the buyer persona you will be selling to from a benefits standpoint. What improvements will you help the buyer make or realize?

These benefits should play a key role in your sales pitch. You can use them to create your value proposition and elevator pitch. You can also use these details to build more interest on the prospect’s side when it is time to close.

Step 4 – Identify the problems you help resolve, minimize, or avoid.
One of the best ways to grab the prospect’s attention and communicate how you can help is to share some of the problems you help fix with them. You can use these either in your elevator pitch or as you try to build interest.

One way to build an optimum list of pain points to share is to look at your benefits. Each benefit usually has a corresponding pain point that is resolved, minimized, or avoided.

Step 5 – Identify good probing sales questions to ask.
The best salesperson asks the best questions. If you are trying to get ideas for your sales pitch, you should develop a list of good questions to ask the prospect.

One way to build an optimum list of probing sales questions is to look at the pain points you help resolve. For each pain point, there should be at least one or two probing sales questions that you can ask the prospect, and these can be the centerpiece of your sales speech ideas.