Just about every business has some sort of email drip campaigns. For some, it is as simple as a monthly newsletter. For others, it is a more elaborate maze of different email messages going out at different times. Whatever the case, most of us are not doing enough in this area, and this post is [...]
I have some bad news. You are very likely to face cold call objections on just about every call that you make. Objections are like stop signs that the prospect will hold up to try to take the call in a direction of their choosing. And if you have called someone unexpectedly and appear [...]
In case you missed it, Michael Halper, Founder and CEO of SalesScripter, was a guest speaker on a webinar, “Converting Your Leads to Sales,” hosted by SalesNexus. is extremely important. But what you do with those leads and being able to consistently convert a high percentage of them to sales is just as if not [...]
Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]
There are two different times when it is important to build credibility while performing sales prospecting – 1) when dealing with gatekeepers and 2) when trying to get the prospect to move forward. Dealing with Gatekeepers The gatekeeper will typically be responsible for keeping out pesky salespeople. As a result, when they answer an [...]
Building a sales role-play is a good step in the right direction. However, one critical step to take after that is to practice the script and perform some sort of sales role-playing. The last thing that you want to do is read from a script when sales prospecting. And just reading over the script and [...]
It can be easy to feel like there is not a lot that we can do to build interest when performing sales prospecting. Either the prospect will need and want our product, or they won’t. With that being the case, we can fall into believing that all we can really do is talk about our product and what [...]
Unfortunately, you are guaranteed to run into sales objections on just about every cold call. Either the prospect is simply busy, they are not interested, or they ask you to just send your information. These objections can be challenging, downright frustrating, and sometimes ruin your day. The good thing is that there are only about [...]
One of the easiest traps for us to fall into when sales prospecting is trying to sell to everybody. Or at least trying to sell to everybody who gives us their time. The reality is that regardless of what you sell, not everybody fits well with what you have to offer. Or they might fit [...]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]