Step 1 in building your sales script for insurance is to identify the value that your products offer or deliver. What is value? Value is the benefit that your product provides the buyer. For example, if you are trying to sell a prospect flood coverage, the technical value of this product may be that it [...]
This video outlines some concepts you can factor in when you build an insurance sales pitch. Focus on the May Fit With the need and pressure to sell as much as possible, trying to sell to every prospect you encounter can be easy. While that instinct comes from the right place, it can be misguided [...]
In this video, we outline some assumptions that you may want to consider when developing an insurance sales pitch. Prospects don’t enjoy being sold to. We operate with the assumption that prospects don’t completely enjoy being sold to. The thought here is that we don’t mind buying and making purchases. It can be fun buying [...]
It can be difficult to figure out how to write a cold call script. You only have a few minutes to work with on a cold call, and this makes it very tricky to identify what to say and what not to say. We hope to alleviate some of those questions in this video where we will provide [...]
One of the levers that you can move up and down when building your email drip marketing campaigns is the amount of time between emails. Basically, there are certain groups where you should send emails more frequently and be a little more aggressive, and there are other groups where it might be wise to spread [...]
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
One way to decrease the time you waste on bad sales prospects is to get in the habit of asking qualifying questions in your very first conversation with them. These questions determine if the prospect is a fit and has at least a little probability of moving forward with a purchase at some point. Pre-Qualify is What is [...]
One of the biggest things that can hurt your sales is wasting time talking to poor-quality sales prospects. Your time is extremely valuable and every hour spent on a sales prospect that has a low probability of purchasing should be avoided if possible. We Sometimes Try to Sell to Everybody The challenge is that we [...]
Even though prospecting for sales can be difficult, there are some small things that you can do to improve your results. One of those small sales tactics is to always keep in mind the concept of opportunity cost when deciding which prospects to spend your valuable time with. What is the opportunity cost? As a [...]