Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]
There are two different times when it is important to build credibility while performing sales prospecting – 1) when dealing with gatekeepers and 2) when trying to get the prospect to move forward. Dealing with Gatekeepers The gatekeeper will typically be responsible for keeping out pesky salespeople. As a result, when they answer an [...]
Building a sales role-play is a good step in the right direction. However, one critical step to take after that is to practice the script and perform some sort of sales role-playing. The last thing that you want to do is read from a script when sales prospecting. And just reading over the script and [...]
It can be easy to feel like there is not a lot that we can do to build interest when performing sales prospecting. Either the prospect will need and want our product, or they won’t. With that being the case, we can fall into believing that all we can really do is talk about our product and what [...]
If you are interested in using Sales Scripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video [...]
You can access a sample sales pitch with this sales script template kit. All you have to do is enter your email address, and you will receive an email with the free sales script kit attached. This document includes everything you need to perform cold outreach and includes: One cold call script One cold email [...]
Simply getting a hold of prospects during sales prospecting can be one of your biggest challenges. With that being the case, the moments when you are actually on the phone or in front of prospects are tremendously valuable. And unfortunately, most of us improvise and “wing it” by relying on our experience to tell us [...]
In order to make your phone script more powerful, you can do some very simple and clear things. 1. Confirm availability Include language that confirms the prospect is available to talk to you for at least a couple of minutes at the beginning of your telephone script. By confirming the prospect is available, it [...]
One of the stages that Sales Scripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us, whether we use SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to explaining how they help [...]
Something that every business owner, sales manager, and sales professional cares deeply about is how to increase sales volume. It may seem that sometimes you have to be more lucky than good for everything to work, but the reality is that there are things that can be done to improve sales volume. Clearly Identify [...]