In this video, we discuss what I think is a good LinkedIn voice message example. It is not the best or perfect, but the salesperson does a few good things that are worth talking about.
Starts with a Pain Point
In the introduction of this LinkedIn voice message example, the salesperson mentions a pain point that I might be having based on his knowledge of me using his competitor where he says:
When using [Competitor], I know they are leaving money on the table in terms of revenue.
It might not be a perfect pain point, but I think it is a great way to start out the message.
Shares His Value Proposition
He then goes on to share his value proposition by saying:
I am confident that we can SalesScripter to have:
- Higher international payment acceptance
- Higher international payment conversions
- Unlock 10 to 17% in revenue
There is probably room for improvement in the value that he focuses on, but the fact that he emphasizes this in this LinkedIn voice message example is going in the right direction,
I believe many salespeople forget to focus on this and lean primarily toward talking about what the product does, which are features. And they often skip or forget to talk about the benefits. It is the benefits that are the key to building interest because the customer primarily cares about “What is in it for me?” and it is talking about benefits that answer this question.
Closes For the Conversation
The next thing that he does in this LinkedIn voice message example is he closes for simply talking more. I think this is good and worth talking about because I believe that most salespeople primarily close for the product. Even if they are leaving a message or sending an email where the prospect cannot purchase right then, the message is still centered around “I sell this, do you need what I sell”.
In this message, he says:
Even if you’re not looking to make any changes right now. I think it would be worth you having a conversation with one of our billing experts about where some quick wins could be.
And this is actually aligns with the sales process that we recommend, which has a second step that we call the Conversation sales step, which is simply having a longer conversation with the prospect. Even if the prospect is not ready to make a change, we can still try to close and move forward to the next step in the sales process, which is to simply have a conversation. And that is what he closes for in this LinkedIn voice message example.