In this video, we discuss a decent LinkedIn Inmail example. We analyze the message and then provide suggestions for how the salesperson could improve his message and approach by actually providing a new LinkedIn Inmail example for his product/service.
The Inmail He Sent
Here is the text from the message that the salesperson sent:
My name is [First Name Last Name] and I work for [Company Name], in Houston.
[Company Name] is a nationwide firm that provides outsourced, fractional, and temporary CFO, Controller, and operational accounting services tailored for your business.
Also, [Company Name] has a dedicated team that specializes in capital raise.
Please indicate below if you’re interested in learning more about how [Company Name] can be a resource to your business.
[First Name Last Name]
[Title] | [Company Name]
Office: 555-555-5555 | firstname.lastname@example.org
Not a Pushy Salesperson
One thing that I really like about this salesperson’s approach and the overall message is that he is not an overly pushy salesperson. I think that most salespeople on LinkedIn use a very product-pushing sales message and have more of an angle of:
This is what I sell. Do you need what I sell?
While that approach might be good if the contact you send your LinkedIn Inmail example needs what you sell at that exact time, for the contacts that aren’t it might be more likely to get instantly deleted.
Use As Few Words As Possible
One of the easiest ways to improve your LinkedIn Inmail messages is to decrease the word count for the message. Treat each word like valuable real estate, and you want to get the most out of each word.
In this LinkedIn Inmail example, the salesperson does not do a good job at using each word because he introduces his name and company in the first sentence and this is a complete waste of words and valuable real estate. The recipient of the message will see the salesperson’s name and company in other places, so there is no need to use a whole sentence at the very beginning of the email to say this.
Start With Your Sales Message
To create good LinkedIn Inmail messages, I recommend you start by trying to create your sales message. This would involve brainstorming key details around:
- Product: What you sell
- Target: Who you are communicating to
- Value: How your product helps the target audience
- Pain: What pain points your product can make go away
- Questions: What questions you should ask to see if the prospect has the pain that your product can help with
If you go through our sales message brainstorming process, you can then use details from those steps to create your LinkedIn Inmail message.
Creating a Series of Messages
One of the great things about starting with your sales message is that you can use what you come up with in those different steps to create a series of LinkedIn cold email messages. You can create a Value message, a Pain message, a Customer Example message, and a Product message.
You can either use one of those as your LinkedIn Inmail example, or you can send them as a series either after becoming connections or to the contact’s inbox.