What is a cold call is a question worth answering because many salespeople can see this sales activity differently. Here is how we define a cold call. Cold vs. Warm The first place to start when defining a cold call is by comparing warm calling to cold calling. Cold calling refers to calling a [...]
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]
There are actually some clear differences between what is cold calling and what is more warm calling. Three Characteristics of Cold Calling There are three key factors that determine whether or not your sales call is a cold call. Those are outlined below, and really, all three need to be met for the call [...]