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If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help and this can build more interest and engagement. In this video, we outline the first step in targeting different and that is to [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]