In another blog post, we discussed step 1 in building an insurance sales pitch. In this video, we outline step 2 and which is to identify the pain that your products help to resolve. What is pain? In its simplest terms, pain is something that is not working well or could be working better for [...]
Step 1 in building your sales script for insurance is to identify the value that your products offer or deliver. What is value? Value is the benefit that your product provides the buyer. For example, if you are trying to sell a prospect flood coverage, the technical value of this product may be that it [...]
This video outlines some concepts you can factor in when you build an insurance sales pitch. Focus on the May Fit With the need and pressure to sell as much as possible, trying to sell to every prospect you encounter can be easy. While that instinct comes from the right place, it can be misguided [...]
In this video, we outline some assumptions that you may want to consider when developing an insurance sales pitch. Prospects don’t enjoy being sold to. We operate with the assumption that prospects don’t completely enjoy being sold to. The thought here is that we don’t mind buying and making purchases. It can be fun buying [...]
When working in B2B sales, it can help to do what you can to not sound like a salesperson. Why Sounding Like a Salesperson Can Be Bad The reason that we make this suggestion is that when you are in B2B sales, you are going to face prospects that get sold to a lot. Every [...]
Many salespeople use one sales pitch, and they essentially say the same thing to every prospect they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch, and we will outline why. Different Benefits and Problems [...]
Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
Whether you realize it or not, you likely experience someone giving you a sales pitch just about every day. I experienced one yesterday, and I was very impressed with the salesperson’s approach, so I thought it might be good to point out some of the things he did well. Quick Background I was in [...]
One thing that most salespeople are really good at is going into detail and talking about all the great things their products do. The challenge with that is that, when you are first talking to a prospect, it is too early to talk about what your products do. This prospect does not care at this [...]
Here are some sample sales pitch examples: Value Focused Sales Pitches One trap that we can easily fall into when trying to deliver a sales pitch is that we can focus too much on our products and features. The problem with this is that the primary thing that the prospect cares about is “what [...]
