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One of the levers that you can move up and down when building your email drip marketing campaigns is the amount of time that you leave between the emails that you send out. Basically, there are certain groups where you should send emails more frequently and be a little more aggressive and there are other [...]
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content that you are going to send out. It is fairly easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you get all of that complete, you [...]
In a recent sales training webinar, we discussed email drip marketing and part of that process is to segment your email list. This is an important step of the process as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, [...]
We had a webinar this week on the topic of “Build Email Drip Campaigns that Convert Sales”. Here is a video of the webinar and also the slides if you were not able to make it. Here are some of the main topics that we cover in this sales training webinar. Building Your [...]
Many salespeople use a cold email as a key tool to try to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone that you do not have an existing relationship or dialogue with. Using email instead [...]