One of the levers that you can move up and down when building your email drip marketing campaigns is the amount of time between emails. Basically, there are certain groups where you should send emails more frequently and be a little more aggressive, and there are other groups where it might be wise to spread [...]
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
We had a webinar this week on “Build Email Drip Campaigns that Convert Sales.” If you were not able to make it, here is a video of the webinar and the slides. Here are some of the main topics we cover in this sales training webinar. Building Your Email Drip Marketing List To [...]