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The first folder in the Sales Playbook is Sales Scripts and this is a folder that is preloaded with a number of different sales scripts. There are call scripts, meeting scripts, and objection responses.
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About the Author: Michael Halper
Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.