Social selling continues to become an essential aspect of sales prospecting every day. In a recent webinar on social selling, we discussed social media and provided some things for you to think about when figuring out how best to use social media in your sales strategy and phone prospecting.
Here are some quick takeaways from this video.
Figure out what social media platform works best for your business.
Depending on the business that you are in, the social media platform that works best for you and the way that should use it can vary.
If you operate in a B2B sales role, LinkedIn is probably the best social media to use when prospecting. If you are in more of a B2C role, Facebook might be a better fit. Twitter may actually work in both of those situations.
Don’t blatantly try to sell over social media.
We firmly believe that people don’t like being sold to in any situation. That especially applies when they are on social media.
Don’t reach out and connect and then hit the prospect with a straight-in-the-face sales pitch. Instead, use social media to connect, exchange information, share value, and broadcast in a way that keeps you fresh in mind.
Social media and contact databases can be used as research tools.
Social media offers a wealth of information about sales prospects. You can find out where they work, what they do, what they like, and so on.
Use this valuable information to your advantage. Let the social media platform become an extension of your CRM.
SalesScripter can help you to sound the best when you are social selling.
