You can respond to this sales objection by deflecting with your pain questions, pain points, or current environment questions.

Option 1: Pain Questions

I understand. Do you mind if I ask real quick:

Pain Question 1
Pain Question 2
Pain Question 3

Option 2: Current Environment Questions

I understand.

Who are you currently using today?
How long have you been with them?
How is everything going?
What are some things you like about what they provide?
What are some things that you think could be better?
If you could change one thing about their product/service, what would it
When was the last time you considered other options in this area?
(Sizing Question) How many _____ do you currently have?
Are you the right person to discuss this area with?


Option 3: Pain Points

I understand. When I talk with other [Target Buyer Type], they often have challenges with:

Pain Point 1
Pain Point 2
Pain Point 3

Are you are concerned about any of those areas?

But another option you have is to deflect with your sales process with something like:

Option 4: Sales Process

I understand. And I want you to know that I am not reaching out to you to try to sign you up or sell you anything. More so, we are just looking to open the dialogue between our two companies and have an initial conversation.