In this video, we discuss how to have the best cold call intro. The introduction of your cold call is the most important part of the cold call and what you say will greatly impact how the call goes.
If you have a good cold call intro, you will improve your cold calling results and make cold calling easier. If you don’t have a good intro, not only could your calls go downhill more often from there, but cold calling will feel more difficult because you will likely face more objections and rejection.

Start with Your Sales Message
The first place to start with creating the best cold call intro is to create your sales message. This is not your sales script because it is just a collection of the key points that you should be discussing with prospects. Once you have those thoughts brainstormed and organized, it is not only easy to create your sales scripts and emails, but it is also more clear how to have the best cold call intro.
We have a step-by-step process for creating your sales message that we explain in many of our other videos and blog posts, but here are a few of the main steps.

Outline Product Details
The first step in our process to create your sales message is to outline key details about the product or service that you sell.

Brainstorm Value Points
Once you identify the product for the sales message, try to brainstorm the benefits that your product or service provides to your customers. We refer to these benefits as value points.

Brainstorm Pain Points
Once you have a good list of value points that you offer or deliver, we can reverse engineer those to create a corresponding list of pain points. For each value point or improvement you can create, there is a problem or challenge that your product can decrease or make go away.

Create a Name Drop Example
One of the last steps in our process to create your sales message is to create a name drop example which is a short story of a customer you helped with your product or service.

Using Your Building Blocks
Going through each of those steps helps you to create what we view as building blocks. You will have a Value Points building block, a Pain Points, Name Drop, and Product building block. You cannot not only mix and match all of these building blocks to create sales scripts and emails, you can also use them for how to have the best cold call intro.

Cold Call Script – Value Intro
You can use your value points building block to have a cold call script with a value intro.

Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything?

Great. The reason for my call is that we help small businesses to:
Increase the revenue generated through their website
improve website conversion rates
Increase website traffic

Cold Call Script – Pain Points Intro
You can use your pain points building block to have a cold call script with a pain points intro.

Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything?

Great. The reason for my call is that we work with small businesses and they often have a:
Need to generate more revenue through the website
Website visitors are not converting to customers
Need to increase website traffic

 

Cold Call Script – Name Drop Intro

You can use your name drop building block to have a cold call script with a name drop intro.

Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything?

Great. The reason for my call is that:
We worked with an accounting firm and they needed to generate more leads online.
To solve this we redesigned their website.
This helped to them to convert more traffic into leads.
This ultimately helped them to increase the amount of revenue they were generating through their website.

 

Cold Call Script – Product Intro

You can use your product building block to have a cold call script with a product intro.

Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything?

Great. The reason for the call is we provide web design services and:
Design and build websites
Graphic design
Copywriting

Some ways we differ from other options out there are:
We only work with accountants
We use AI to develop the optimum website layout
We guarantee results

 

 
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We how this gives you some ideas for how to have the best cold call intro!