[Contact’s Name], this is Michael Halper from Lifetime Fitness, have I caught you in the middle of anything?
Reason for Talking
Great. The reason for my call is that I see that you attended our [Name of Event] and I just wanted to follow-up with you to ask you a question or two.
Do you have any thoughts on the event?
Was there any information provided that you found helpful?
Is there any information that you need or wanted that you did not get?
Are there any questions you have from the event?
Did you think it was a good use of your time?
What motivated you to sign up and come to the event?
After you ask these questions, you can try to transition from the discussion about the event to talking more about the prospect and his or her needs by asking a few of your pain probing questions.
Pain Question 1
Pain Question 2
Pain Question 3
You can also try to transition from talking about the event by asking some of your current environment questions.
Current Environment Questions
If you could change one thing about their product/service, what would it be?
How long have you been with them?
When was the last time you considered other options in this area?
How is everything going?
What are some of the things you like about what they provide?
What are some things that you think could be better?
Who are you currently using today?
(Sizing Question) How many _____ do you currently have?
Based on how the prospect answers, you may find a reason to talk more if the prospect has pain or things are not working well. If you find that, you could then try to schedule an appointment to discuss what you found that is worth a longer discussion and with that, you have just generated a lead from an attendee that attended your event.
We hope this gives you some ideas of how to generate leads with your event attendee lists.