Here are some quick tips to help you with creating your phone script template.
Whether you want to create a phone script that you read directly from or create a sales tool that is more of a guide to keep you on track when making sales calls, the first step that you can take is to create an outline of key sections to fill in. Here are some sections that we recommend you include in your phone script template.
We recommend that you begin your sales phone call with some sort of elevator pitch. What many salespeople will do at this point is mention their company and describe the product that they sell. We want you to replace this with an explanation of how you help.
You could either share a value statement, some examples of problems that you help to fix or share a quick client example as your elevator pitch. Here is an example.
The purpose for my call is that we work with salespeople and help them to develop the best and most powerful sales pitch.
The next section of your phone script template could be a section that outlines some of your key pre-qualifying questions. These are probing sales questions that help you to learn a little more about the prospect to determine if they fit well with what you offer. Here are some examples:
- Do you feel like you always know what best to say and ask when prospecting?
- How do you feel about your ability to grab the prospect’s attention?
- How happy are you with the sales pitch that you currently use? Do you feel like you currently have any type of sales pitch?
- How important is it for you to improve the success you have when cold calling and prospecting?
- How happy are you with your ability to generate leads and get your foot in the door with new clients?
- Are you looking for new ways to make hitting and exceeding your sales targets and objectives easier?
- How concerned are you with how much you have been able to maximize your commissions and earnings in recent years?
- Are you currently using any type of sales scripts, sales pitch, or sales playbook?
Common Pain Points
Try to include in your phone script template some examples of common pain points that you help to fix. These can be good to share with a prospect when you are trying to identify if they need what you offer. Here are some examples.
- Don’t know what to say and ask when prospecting
- Not able to grab the prospect’s attention or effectively communicate
- It can be tough to build a sales pitch that stands out from the rest and effectively communicates to prospects
- Cold calling and prospecting can seem difficult and like running in place
- It is difficult to generate leads and get their foot in the door with new clients
- It can be difficult to consistently hit and exceed sales targets and objectives
- Commissions and earnings are not at the level where they need to be
Key Product and Company Points
You can probably talk about your company and product all day. But you don’t have all day when you are on the phone with a prospect and to help you to be very efficient and focused, it can help to have some key and powerful points about your company and product in your phone script template.
There are probably a few different directions that you could close the prospect on at the end of your call. To make sure you keep those options in mind, list out the different directions you can go in your phone script template.