You will face sales objections at different points of the sales cycle. We recommend that you don’t deal with objections head on in early sales cycle stages as your goal is to just keep the conversation going and get to the appointment or meeting.

But at some point, it does make sense to try to overcome the objection and that is when you actually get deeper in the sales process and are in some sort of meeting stage or beyond with the prospect.

In this video are some tactics and responses for trying to overcome sales objections.


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