The second step in creating a sales message is to identify the value points or benefits the selected product could deliver to the selected target buyer type. When we talk about value points or benefits, we mean the improvements the product or service can deliver to the customer. Here are some examples of value points:
- improve any processes
- make something work better
- make something easier
- help to save time
- make anything more reliable
- reduce the effort, energy, or manpower needed to do something
- automate something
- decrease any costs
- increase revenue
- improve visibility
- improve decision making
- decrease risk
- improve the quality of a customer’s services or products
- improve customer satisfaction
- increase personal income
- decrease personal expenses
- improve the opportunity for recognition
- improve work/life balance in any way
- decrease stress in any way
- improve the workplace atmosphere
