Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]
Looking to sell like a pro? Begin by stopping to think about a professional football player or professional athlete. How does he (or she) prepare? Does he jump right into the game without taking any steps to prepare ahead of time? Of course not. There are actually two things that he will invest time and [...]
A question that gets asked all the time is “What the heck is SalesScripter?” It is actually not an easy question to answer because there is nothing like it out there, and the scripter actually does many different things. Quick One-Minute Video To help answer this, here is a quick one-minute video that explains [...]
Building a sales role-play is a good step in the right direction. However, one critical step to take after that is to practice the script and perform some sort of sales role-playing. The last thing that you want to do is read from a script when sales prospecting. And just reading over the script and [...]
One of the easiest traps for us to fall into when sales prospecting is trying to sell to everybody. Or at least trying to sell to everybody who gives us their time. The reality is that regardless of what you sell, not everybody fits well with what you have to offer. Or they might fit [...]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]
If you are interested in using Sales Scripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video [...]
Figuring out how to write a telesales script can be easier than you probably think. There are just some key principles to get your hands around, and it is smooth sailing from there. Communicate Value When selling over the phone, you need to tell the prospect why they need to stop what they are [...]
Something that every business owner, sales manager, and sales professional cares deeply about is how to increase sales volume. It may seem that sometimes you have to be more lucky than good for everything to work, but the reality is that there are things that can be done to improve sales volume. Clearly Identify [...]