In this video, we outline a step-by-step process for how to sell enterprise software. The topic of selling enterprise software is big and we try to squeeze a 2 to 3-day workshop into a short training video, so we move quickly and don’t cover everything. If you happen to like what is discussed in this [...]
In this video, I discuss how I use MailChimp for email drip marketing. This is by no means an advertisement or even an endorsement for MailChimp. We have just been using MailChimp for years and want to share our strategy in case it might give you ideas for how to improve your email drip marketing [...]
In this video, I discuss how I got 50K website visitors to opt into my email list. Some of these may not fit with your product or business but there could be a few of these that do and you could get ideas from them. Content The first thing that lead to me being [...]
In this video, we provide a real cold calling example of a salesperson cold calling to sell accounting services. After the video, we provide an analysis of what went well and what could have been better. After the analysis, is a recommended cold call script that we put together that we believe would improve this [...]
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
If you are cold calling and trying to get your foot in the door of an account and the target prospect never answers his or her phone, this will seem like a significant barrier preventing you from selling to that account. The simple workaround for this is to find other contacts at the account that [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts with something like this: Did you see my last email? Did you read my last email? You [...]
Sending cold emails on LinkedIn has become one of the most popular ways to try to get new prospects and generate leads. And while LinkedIn makes it very easy to connect with and message prospects, it is also very easy to make mistakes with your messages. With that being the case, here is a brain [...]
This is a webinar recording where we share a few tips to help with selling during a global pandemic. Also, Read An Example of a Cold Call Example from Another Financial Advisor
A startup's ability to secure early-stage customers and adopters can often be the difference between failure and success. And while it can be challenging to get net new customers at any stage of the business, there are definitely some things that you can do and focus on to help secure those first customers. The attached [...]