In this video, I discuss how I use MailChimp for email drip marketing. This is by no means an advertisement or even an endorsement for MailChimp. We have just been using MailChimp for years and want to share our strategy in case it might give you ideas for how to improve your email drip marketing strategy.
Segmenting Your List
When you set up email drip marketing campaigns, what you say in your emails, the number of emails you send, and the time between emails can change depending on the person you are designing that email campaign for. With that, the first step for email drip marketing is to segment your contacts into different groups, and then you can create different campaigns for each group.
Here are some groups you may want to consider organizing your contacts into:
- Cold prospects
- Warm prospects
- Current customers
- Past customers
- Referral partners
The next step is to create content for your email marketing campaigns. We break content into two categories:
Product-related content is content that educates the audience on what you sell and the company that you work for. Here are some examples of different types of information you could include in this type of content:
- Product features and functionality
- Product differentiation
- Company details, history, and bragging points
- Customer examples and case studies
- Promotions and discounts
Informative content is designed to help and educate the audience. Here are some examples of informative content that you can create:
- Tips and best practices related to the area for your product or service
- Industry research, statistics, and trends
We hope these tips give you new ideas for your email drip marketing!