Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very small and easy changes that can decrease how quickly they delete your emails.

In other words, instead of putting all of your attention on how to get prospects to respond to your emails, first start out by trying to prevent prospects from instantly deleting your messages. There are many small things that you can do (or not do) that will help decrease your instant delete rate and we outline those in this longer video on cold emailing.