One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
Even though prospecting for sales can be difficult, there are some small things that you can do to improve your results. One of those small sales tactics is to always keep in mind the concept of opportunity cost when deciding which prospects to spend your valuable time with. What is the opportunity cost? As a [...]
We had a webinar this week on “Build Email Drip Campaigns that Convert Sales.” If you were not able to make it, here is a video of the webinar and the slides. Here are some of the main topics we cover in this sales training webinar. Building Your Email Drip Marketing List To [...]
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
Having a good cold email subject line can sometimes be the difference between having your email opened and having your email deleted. With that being the case, there is a lot of curiosity in the sales world around what makes a good subject line. We will try to provide some logic here to help with [...]
What if there is a way to sell more by selling less? Here are four tips for changes that you can make that will lead you to not trying so hard, and you might just end up selling more at the same time: 1. Minimize the product and company talk tracks A typical salesperson [...]
I was talking with a former customer of Sales Scripter this week. She mentioned that they did not need Sales Scripter anymore because "sales scripts are really only something that new salespeople need,” and they let their new salesperson go. She mentioned how she and others on the team have 18-plus years of sales experience, [...]
When you are cold calling a prospect, the contact will have their guard up at a medium level when they answer the phone. Everything that you say will either increase or decrease their guardedness. If you can simply improve your ability to not trigger their guard so that it either stays level or decreases, you [...]
If you really want to be networking, it is critical to get into as many conversations as possible when at networking events. Here are a few tips that can help you to operate at an optimum level in this area. 1. Get to the event early Whether we are going to a networking event [...]