One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
One of the biggest things that can hurt your sales is wasting time talking to poor-quality sales prospects. Your time is extremely valuable and every hour spent on a sales prospect that has a low probability of purchasing should be avoided if possible. We Sometimes Try to Sell to Everybody The challenge is that we [...]
Even though prospecting for sales can be difficult, there are some small things that you can do to improve your results. One of those small sales tactics is to always keep in mind the concept of opportunity cost when deciding which prospects to spend your valuable time with. What is the opportunity cost? As a [...]
Having the right mindset during phone prospecting can sometimes be the difference that takes you to the next level. In this video are some tips to help you improve your mindset. Increase Your Value Awareness When phone prospecting, you can receive a lot of negative feedback from prospects, ranging from outright rejections to simple [...]
Phone prospecting can be challenging. There will be many highs and lows. This can be not easy on someone emotionally, making it easy to have an element of self-doubt lingering in your head while you are working the phones. It is critical that you find a way to manage this self-doubt, as it can have [...]
Overcoming objections in sales is a key to being consistently successful. In this video, we outline some tactics and examples. Focus on How You Differ One tactic that you can use with overcoming objections in sales is to focus on your differentiation and how you differ from your competition. This is an approach you [...]
This sales training webinar recording focuses on how to be a better closer. Closing Should be the Easiest Step in the Sales Process While there is a lot of attention on how to be a better closer, it should actually be one of the easiest steps in the sales process. If you do enough of [...]
In this video are some examples of open-ended sales questions. Need vs. Want Open-Ended Sales Questions It can be easy to end up working on a sales lead or sales opportunity where the prospect expresses a lot of interest in what you are trying to sell. But does this mean that you can count on [...]
One of the best ways to improve b2b cold calling is to focus on the simple goal of getting the meeting. This can be easy to forget because our ultimate goal is to sell the product. And if we end up on the phone with a prospect, it can be easy to get excited and [...]