The next step in building a buyer persona selling pitch is identifying the pain you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could work better for your buyer. By adding this to your selling pitch, you will not only improve your ability to grab [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
If you tailor your sales messaging to the different buyer personas you target and interact with, you can communicate more clearly how you can help, which can build more interest and engagement. In this video, we outline the first step in targeting differently: mapping your campaign coordinates. What are campaign coordinates? Campaign coordinates is a term [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. Given that's such a large percentage, if you improve your knowledge and skills in how best to deal with the gatekeeper, you can immediately boost your sales effectiveness. To help with this, I am going [...]
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix. What is Pain Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
Have you ever been talking with a salesperson and not been completely impressed with their sales pitch? In this blog post and video, we will explain why it is very common for salespeople to not use a great pitch. It is How We are Trained The first thing to point out here is that [...]