The first sales process step is the Initial Contact. This is basically the first time that you interact with the prospect, and this can take place in any of the following formats: Cold call: You are talking to the prospect on a cold call. Inbound call: The prospect calls you or your company by either [...]
We often discuss three sales process steps: Initial Contact, Meeting, and Presentation. In order to align this qualifying process with those sales process steps, we break the qualifying process into two steps: pre-qualifying and qualifying. The pre-qualifying step is where you try to determine if there is even the slightest fit between what you sell [...]
There are only so many hours in the day and in the week. There is nothing you can do to get or buy more, and this makes time one of your most valuable resources. You can protect this resource by minimizing the amount of time that you spend with prospects who have a low probability [...]
You can respond to this sales objection by deflecting with your pain questions, pain points, or current environment questions. Option 1: Pain Questions I understand. Do you mind if I ask real quick: Pain Question 1 Pain Question 2 Pain Question 3 Option 2: Current Environment Questions I understand. Who are you currently using today? [...]
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
I personally believe that it is not optimum to ask prospects to call you back on voicemail messages that you leave during cold calling efforts and I say this for a couple of reasons: It is rude: If you ask a prospect to call you back in a voicemail message, you are asking them to [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts with something like this: Did you see my last email? Did you read my last email? You [...]
Salespeople often complain about prospects not returning their calls after they leave voicemail messages, and they ponder what to say to get prospects to call back. It is not good to spend time and energy thinking about this because it is my belief that prospects do not return calls from voicemails that are left by [...]
In this video, we provide cold email examples. Use these as an email campaign These cold email examples are designed to be sent as a series, with one sent at a time over a few weeks. This is helpful because you can assume it will take multiple emails and outreach attempts to get in [...]
Sending cold emails on LinkedIn has become one of the most popular ways to try to get new prospects and generate leads. And while LinkedIn makes it very easy to connect with and message prospects, it is also very easy to make mistakes with your messages. With that being the case, here is a brain [...]