A lot of sales professionals debate about whether or not to use call scripts. Not sounding as good when using a sales script is one of the main arguments against using one or not. Because using cold calling scripts requires a level of effort to write and memorize, many professionals do not use them.

With that being said, there really are some great benefits that result from using sales scripts.

Sound Better
If you sound like you are reading a script word for word during a cold call, you will sound unprofessional and robotic. Also, you’ll sound like an amateur sales professional or a telemarketer.

When are used correctly, that is not how you will sound. Using a script is to know what to say, but to consciously use your own words and inflection to avoid sounding like you are reading word for word. As a result, you’ll sound much better than you would if you did not have a script including sounding more prepared, knowledgeable, and polished.

Better Impression
You will make a better impression when speaking with sales prospects when you sound better. There is such a limited amount of time to work with when selling over the phone so this is critical.

This will allow you to improve your ability to establish conversations and have a good flow within the call as well as make a better impression.

More Productive
Try to accomplish a few things during your sales calls. Some of those things may be key questions you would like to ask or information that you need to gather. Also, maybe you want to share key points to trigger interest.

Improved ability to consistently execute and complete the key steps that you want to take is accomplished by using sales scripts. If you choose not to use a call script, don’t be surprised if you find yourself skipping key steps that you need to take to be productive.

Better Results
You make a better impression, you get more out of each call and you will be more likely to produce better results when you sound better. It is more likely that you will achieve more during your conversations with prospects when using call scripts. This is whether you are trying to generate leads, schedule appointments, or close deals.

Decrease Stress
An important benefit of using call scripts is that you decrease stress and cold call anxiety. It is very challenging mentally to conduct sales and make cold calls. This is due to never knowing what direction calls are going to go and you always face the possibility of rejection.

The level of stress is decreased by decreasing your level of uncertainty about what to do when using sales scripts. If you replace that with a clear plan of what to say and do, a calling script, that will turn stress into confidence. Improving the mental aspect of sales calls improves your results and improves your stamina for performing your job on a regular basis.


SalesScripter provides a sales script tool that helps sales pros to write call scripts.