It is very helpful for a salesperson is to have a template for a follow-up sales email. The email could be with information already filled in, and you just change a few details.  Then, simply send out the email when needed.

A salesperson finds this helpful when cold calling and sales prospecting due to one of the most common objections is that prospects ask for you to just send them some information.  We all know you should initially try to get around this objection, but sometimes, the only option is to send an email to the prospect.  By developing follow-up sales email templates, you will save a lot of time instead of composing a new email each time one needs to be sent.


Simple Follow-up Sales Email Strategy

Creating documents and/or templates with text outlined to fit different follow-up sales email scenarios will save valuable time.  Scenarios will vary depending on the type of business, but a lot of prospects request general company information, pricing information, product information as well as customer reference information.

Templates can be in a Word document saved on your hard drive and/or on your CRM (Customer Relationship Management System), where you should have the ability to create templates in the system to be easily and quickly sent as well as documented by simply clicking a couple of buttons under the contact. 


Advanced Follow-up Sales Email Strategy

Creating a thread of emails that are tied together and sent out to prospects at different times over the course of a few weeks is a more advanced approach.  An example would be when a prospect asks for information to be sent, an email will go out in real time, followed by a second email a week later, and finally, a third email a couple of weeks following those.

This approach comes with strong benefits.  Using multiple emails enables you to provide more information to the prospect because you are able to divide everything amongst multiple messages.  In addition, by the messages being sent at different times, the absorption of the increased amount of information will be much greater.  Also, this approach improves your ability to capture the prospect’s attention and get them to respond through constant contact.

An important requirement for the advanced follow-up sales email approach is you need to have a CRM application that will automate the process for efficiency.  Most systems allow the set-up of email templates in a campaign with the email delivery scheduled and automated.  What makes this efficient is that once you hit send for the first email, you can pretty much forget about the prospect while they continue to receive emails.  This often makes the prospect feel obligated to send a response by the time they receive the third follow-up sales email.

SalesScripter provides a sales script development tool that will produce a follow-up sales email template.