This is a video that demonstrates and explains how to use the Value Builder tool that is found in the Value Points step of the Sales Message Builder.
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About the Author: Michael Halper
Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.