value propositions Archives

How to Build Your Best Value Proposition

This is a recording of our webinar on “How to Build Your Best Value Proposition” and below is an outline and summary of what we discussed. What is Value The first thing that we talk about in this webinar is taking a step back and looking at what exactly value is in the context of [...]

3 Types of Value Propositions

By Michael Halper|2023-11-01T03:44:55+00:00April 7, 2014|Communicating Value, Sales Coaching, Sales Prospecting|0 Comments

Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]