value propositions Archives

How to Build Your Best Value Proposition

By Michael Halper|2024-07-25T03:26:22+00:00January 17, 2019|Communicating Value, Lead Generation, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

This is a recording of our webinar on “How to Build Your Best Value Proposition,” and below is an outline and summary of our discussion. What is Value The first thing we discuss in this webinar is taking a step back and examining what value is in the context of a value proposition. Creating a value proposition [...]

The 3 Types of Value Propositions Offered to Customers

Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]