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24 01, 2019

Value Proposition Templates that You Can Use

By |2022-11-10T21:54:21+00:00January 24, 2019|Communicating Value, Sales Pitch|0 Comments

We hosted a webinar recently on “How to Build Your Best Value Proposition” and in that sales training session, we provided some value proposition templates that you can use by simply plugging in your benefits. This is explained in this short video taken from the webinar and below is a summary of the value proposition [...]

17 01, 2019

How to Build Your Best Value Proposition

By |2022-11-10T21:32:44+00:00January 17, 2019|Communicating Value, Lead Generation, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

This is a recording of our webinar on “How to Build Your Best Value Proposition” and below is an outline and summary of what we discussed. What is Value The first thing that we talk about in this webinar is taking a step back and looking at what exactly value is in the context of [...]

25 10, 2014

Don Draper Demonstrates How to Focus on Your Value Proposition

By |2014-10-25T16:40:59+00:00October 25, 2014|Communicating Value, Sales Pitch, Sales Scripts|0 Comments

Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into a trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]

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