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In this video, we discuss how to create a software value prop. Why this is critical Creating a good value prop is critical when selling software because you are selling something that is not tangible, and sometimes prospects do not even know what the software is or does. With that, it is extremely important to [...]
In this video, we discuss how to use a value prop on a cold call. If you were only going to work on one thing in an attempt to improve your cold calls, figuring out how to use and incorporate a value prop would be the one thing that I would recommend that you do. [...]
In a recent webinar titled “How to Build Your Best Value Proposition,” we showed a step-by-step process for creating your own value proposition. But one of the key things we discussed at the end of that webinar was when it is best to use your value proposition. Use Your Value Prop When Networking When you [...]
We recently hosted a webinar on “How to Build Your Best Value Proposition,” and in that sales training session, we provided some value proposition templates that you can use by simply plugging in your benefits. This is explained in this short video taken from the webinar, and below is a summary of the value proposition templates as well. [...]
One of the most difficult steps in creating your sales pitch is determining your value proposition. In a recent webinar on “How to Build Your Best Value Proposition,” we provided a structured process that will help you determine your value, which is explained in this video clip. Step 1 - Identify Your Product or Service The first step [...]
This is a recording of our webinar on “How to Build Your Best Value Proposition,” and below is an outline and summary of our discussion. What is Value The first thing we discuss in this webinar is taking a step back and examining what value is in the context of a value proposition. Creating a value proposition [...]
We hosted a webinar on "How to Build a Value Proposition that Generates Leads" and you can view a recording of the webinar as well as download the slides here. Also, Read 5 Gaps with Common Sales Training Programs
Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
