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This is a recording of our webinar on “How to Build Your Best Value Proposition” and below is an outline and summary of what we discussed. What is Value The first thing that we talk about in this webinar is taking a step back and looking at what exactly value is in the context of [...]
Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
One of the stages that SalesScripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us to go through, whether using SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to describing how the [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]
One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
Commonly, we try to stop to think about the value proposition definition. We take an attempt at simplifying how we look at value propositions. Not the Value Proposition Definition Before moving ahead, let us initially focus on what isn’t a value proposition. It’s important because there’s a trap we all fall into and that’s [...]
