Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]
There is one thing that we can always stand to be reminded of when sales prospecting, and that is that it is not always all about us, the seller. To immediately improve your conversations, shift from talking about you and focus more on talking about the prospect. We are self-serving at some level There [...]
I have some bad news. You are very likely to face cold call objections on just about every call that you make. Objections are like stop signs that the prospect will hold up to try to take the call in a direction of their choosing. And if you have called someone unexpectedly and appear [...]
In case you missed it, Michael Halper, Founder and CEO of SalesScripter, was a guest speaker on a webinar, “Converting Your Leads to Sales,” hosted by SalesNexus. is extremely important. But what you do with those leads and being able to consistently convert a high percentage of them to sales is just as if not [...]
There are two different times when it is important to build credibility while performing sales prospecting – 1) when dealing with gatekeepers and 2) when trying to get the prospect to move forward. Dealing with Gatekeepers The gatekeeper will typically be responsible for keeping out pesky salespeople. As a result, when they answer an [...]
It can be easy to feel like there is not a lot that we can do to build interest when performing sales prospecting. Either the prospect will need and want our product, or they won’t. With that being the case, we can fall into believing that all we can really do is talk about our product and what [...]
One of the easiest traps for us to fall into when sales prospecting is trying to sell to everybody. Or at least trying to sell to everybody who gives us their time. The reality is that regardless of what you sell, not everybody fits well with what you have to offer. Or they might fit [...]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]
Simply getting a hold of prospects during sales prospecting can be one of your biggest challenges. With that being the case, the moments when you are actually on the phone or in front of prospects are tremendously valuable. And unfortunately, most of us improvise and “wing it” by relying on our experience to tell us [...]
The concept of a sales funnel is one of the most common models for managing sales activities and sales teams. This model is built on the understanding that you put in some amount of activity at the top of the funnel, and then out of that, you’ll get a particular number of conversations. Then, from [...]
