Step 2 in Building Buyer Persona Sales Pitches

By |2023-09-12T05:09:16+00:00April 12, 2016|Building Interest, Cold Call Script, Cold Calling, Communicating Value, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]