drip marketing Archives

Optimize Your Email Drip Marketing With Adjustable Pursuit Levels

By Michael Halper|2024-08-02T00:09:37+00:00March 16, 2016|Email Marketing, Lead Generation|0 Comments

One of the levers that you can move up and down when building your email drip marketing campaigns is the amount of time between emails. Basically, there are certain groups where you should send emails more frequently and be a little more aggressive, and there are other groups where it might be wise to spread [...]

Developing Content for Email Drip Marketing Campaigns

One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]