Creating a Sales Message
The second main area in the Sales Message Builder is Sales Messages. This is where the user can create sales messages that include most of the talk tracks and key details that should be communicated when selling one of the products.
When a user creates a sales message, they will be taken through the following steps:
- Target Buyer
- Value Points
- Pain Points
- Name Drop
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Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.