This has to be one of the best cold call script examples I have heard. It is by no means perfect. We discuss what she did well and provide an improved cold call script for this salesperson, based on our tips and recommendations, after the cold call recording.
TLDR
Here is the summary of the main points of this video and cold call script.
- One of the best cold call examples I have heard.
- She made the cold call all about the prospect.
- She did that by asking questions.
- She was focused on trying to find pain.
- The main area for improvement is the questions asked.
- By simply tweaking the questions, she would drastically improve her results.
- We show examples of new questions this salesperson could ask.
She Made the Cold Call All About the Prospect
One thing that made this one of the best cold call script examples I have heard was that she made the call all about the prospect. This is different from most cold calls I listen to in that most salespeople make the call all about them, focusing primarily on their product and company.
By making the cold call more about the prospect, she not only created a more balanced and engaging conversation but also increased the odds of learning valuable information that could help her find opportunities, generate leads, and justify talking more.
Asked A Lot of Questions
The only thing this salesperson had to do to make the cold call about the prospect was ask a lot of questions. This totally flips the call from being all about me to being all about you. Here are the questions she asked:
- What is that looking like? (regarding customer acquisition)
- What is your personal brand looking like?
- Which platforms are you performing strongest on?
- How many qualified leads are coming per week from YouTube?
- Do you feel like it’s working the way you want it to, or is there an area for improvement?
- Why do you think YouTube is not working the way you want it to?
- The quality of the leads from YouTube is pretty good?
- They are converting into booked calls?
She Tried to Find the Pain Points and Challenges
The salesperson on this cold call example was clearly on a mission to find the prospect’s pain points. She tried to do that in two ways. First, she opened with a pain points cold call opener by saying:
We work with coaches, consultants, and agencies and we are seeing these same bottlenecks:
- Customer acquisition
- Hiring
- Stuck around process automation
- Leadership processing
- Scaling isn’t picking up speed
Which one of these do you feel like applies to you right now?
The other way she tried to find pain was by asking all of those questions. Every question she asked was clearly trying to find something that wasn’t working well or areas where there was room for improvement.
Not One of the Best Cold Call Script Examples for Questions Asked
The questions this salesperson asked were not great. They were either too broad and did not lead anywhere, or they were too specific and detailed for a short cold call. Here are some questions we created for this salesperson that would likely be more effective.
Pain Questions
Pain questions are questions that check to see if the prospect has pain, challenges, or concerns in the specific area where our product helps.
- How do you feel about the rate your business is currently growing at?
- How important is it to boost lead generation?
- How happy are you with your hiring process and the people you are recruiting?
- How much of a priority is it to optimize and improve your internal processes?
Current State Questions
Current state questions are designed to gather details about what the prospect is doing in the area where the product or service fits. While these questions are primarily designed to see what is going on, they can also uncover pain in many instances.
- Are you doing any type of lead generation or cold outreach activities?
- How are you generating leads or getting business?
- What channels or social platforms are you currently using for marketing?
- How many leads are you generating per week? Month?
- What are your growth goals or targets?
- Have you ever worked with a marketing consultant or coach?
- What does your organization look like?
- How many employees do you have?
Recommended Cold Call Script
In the attached video, we show what a cold call would look like with these questions being incorporated. This small change would likely have a drastic improvement in this salesperson’s cold calling efforts.
We hope these cold call script examples provide some new ideas that help you with your sales efforts!
