It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
In this sales training video, we discuss how to structure your insurance sales pitch so that you can resolve and get around sales objections. You are guaranteed to face objections when talking with prospects, and the more prepared you are for those, the better your sales results will be. Three Sales Objection Handling Options [...]
In this video, we provide some quick tips on how to structure an insurance sales pitch that triggers interest on the prospect's side. The Traditional Way to Build Interest Many salespeople attempt to build interest by talking about their products and company. With this approach, as the salesperson tries to make a prospect more [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]
In a previous blog post, we discussed how you can improve your insurance sales script by identifying the problems and challenges that your products help to resolve or avoid. The next step in this process is to develop a list of probing questions that you can ask to see if the prospect has these problems [...]
In another blog post, we discussed step 1 in building an insurance sales pitch. In this video, we outline step 2 and which is to identify the pain that your products help to resolve. What is pain? In its simplest terms, pain is something that is not working well or could be working better for [...]
Step 1 in building your sales script for insurance is to identify the value that your products offer or deliver. What is value? Value is the benefit that your product provides the buyer. For example, if you are trying to sell a prospect flood coverage, the technical value of this product may be that it [...]
One way to decrease the time you waste on bad sales prospects is to get in the habit of asking qualifying questions in your very first conversation with them. These questions determine if the prospect is a fit and has at least a little probability of moving forward with a purchase at some point. Pre-Qualify is What is [...]
One of the biggest things that can hurt your sales is wasting time talking to poor-quality sales prospects. Your time is extremely valuable and every hour spent on a sales prospect that has a low probability of purchasing should be avoided if possible. We Sometimes Try to Sell to Everybody The challenge is that we [...]