Just about every business has some sort of email drip campaigns. For some, it is as simple as a monthly newsletter. For others, it is a more elaborate maze of different email messages going out at different times. Whatever the case, most of us are not doing enough in this area, and this post is [...]
In case you missed it, Michael Halper, Founder and CEO of SalesScripter, was a guest speaker on a webinar, “Converting Your Leads to Sales,” hosted by SalesNexus. is extremely important. But what you do with those leads and being able to consistently convert a high percentage of them to sales is just as if not [...]
Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]
Having a sales email example to use as a guide can often help when performing sales prospecting. As we move on to look at examples, it is important to point out that there are actually a few different types of sales emails that can come up when prospecting. Pre-Call Sales Email One effective way [...]
One thing that can be helpful for a salesperson is to have a sample sales email. As we look at some samples, it is important to point out that there are a few different types of sales emails. Follow-up Emails One of the most common types of emails that salespeople need to send is [...]
One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
Determining how to set appointments has a direct improvement on a salesperson’s results and performance. The following are eight easy steps that you can do to improve your appointment setting. 1. Identify your core value What is the core value you have to offer? What is the value that the clients receive that purchase [...]
One common goal you might be working toward is making appointments with target prospects during outbound sales. There are very clear and simple things that can be done to improve your results and effectiveness, even though it sometimes can seem challenging. 1. Stay Focused on the Primary Goal Staying focused on the primary goal [...]
The following is a short list of what you should and shouldn’t do when using phone call scripts. Have some sort of script to work from to make an effort to improve sales calls. You’re likely to see more benefits than when not using a script by improving your preparation by having a script. Also, [...]
One of the key steps where it is important to execute well when making cold calls is scheduling telephone appointments. There are clear things that we can do to improve our success rate in this area which is good news. 1. Communicate Value The area of effectively communicating the business value that we have [...]