When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]
I recently had a YouTube subscriber ask “How do you sell peace of mind?” Since many salespeople list this as one of their main product benefits, I thought I would create a video with some strategies for selling it. Peace of mind is a benefit that might result from many insurance, financial services, and technology [...]
In this video, we discuss how to create a software value prop. Why this is critical Creating a good value prop is critical when selling software because you are selling something that is not tangible, and sometimes prospects do not even know what the software is or does. With that, it is extremely important to [...]
In this video, we discuss four tips that you can immediately implement that will help with how to not sound like a salesperson. Why This Can Help The prospects that you're trying to sell to are getting sold to all day, every day. And because of this, your prospects are likely operating with a [...]
In this video, we outline a step-by-step process for how to sell enterprise software. The topic of selling enterprise software is big and we try to squeeze a 2 to 3-day workshop into a short training video, so we move quickly and don’t cover everything. If you happen to like what is discussed in this [...]
In this video, we outline a step-by-step process that you can use for building a sales message. This is a foundational step and video in our SMART Sales System sales methodology. What Is a Sales Message? Before discussing building a sales message, it is important to note that we are not discussing creating a [...]
In this video, we discuss steps you can use for building a sales message. When working in sales, it is critical to have a good message and building a good one can seem difficult. We provide a step-by-step process that you can use to create a very powerful sales message in this training module. [...]
We recently held a webinar on how to be awesome at business networking and here is a video of that event and below are the slides available for download. Our tips start with making some mindset changes as you try to be a better networker. The first change is to shift from a mindset of picking [...]
Using empathy as a social skill can help you in all areas of your life. But it can help significantly in sales prospecting, and we discuss how to do that in this video. What is empathy? A definition that I found on a quick internet search is: "the ability to understand and share the feelings of another" [...]
In a recent webinar titled “How to Build Your Best Value Proposition,” we showed a step-by-step process for creating your own value proposition. But one of the key things we discussed at the end of that webinar was when it is best to use your value proposition. Use Your Value Prop When Networking When you [...]