In this video, we outline a step-by-step process that you can use for building a sales message. It is important to point out that we are not talking about creating a sales script, and more so creating just a sales message.

The sales message is simply all of the key points and talk tracks that you should share with prospects when selling. Once you have brainstormed and organized all of these points, it is then extremely easy to take all of those points and mix and match them to create a variety of different scripts, emails, responses, sales tools, and more.