In this video, we provide some quick tips on how to structure an insurance sales pitch that triggers interest on the prospect's side. The Traditional Way to Build Interest Many salespeople attempt to build interest by talking about their products and company. With this approach, as the salesperson tries to make a prospect more [...]
Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]
It can be easy to feel like there is not a lot that we can do to build interest when performing sales prospecting. Either the prospect will need and want our product, or they won’t. With that being the case, we can fall into believing that all we can really do is talk about our product and what [...]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]
One of the stages that Sales Scripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us, whether we use SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to explaining how they help [...]
Having a good sales pitch can often be the difference between failure and success. Here are a few things to keep in mind when developing your pitch. Avoid too many product and company details When talking with sales prospects, you always want to be cautious of the sales filter. This is what prospects typically [...]
One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
A very important part of the sales process is developing the sales message. Even though it’s important, it’s often skipped over, and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one [...]
It can be the difference that leads to success in having powerful sales messages. You can improve your level of lead generation when you’re able to grab the prospect’s attention as well as effectively communicate how you can help. You should see positive improvements in overall sales growth by having more leads. Focus on [...]
Here are some sales email samples. Pain-Focused Email - The Problem Solver One effective approach to writing sales email samples is to focus your message on the pain that you help to resolve. Subject Line: Not happy with physical appearance Hello {contact first name}, The reason I am reaching out is that I am with Top [...]