Building Interest

26 03, 2016

How to Create an Insurance Sales Pitch that Builds Interest

By |2016-03-26T15:25:31+00:00March 26, 2016|Building Interest, Cold Call Script, Cold Calling, Sales Methodology, Sales Prospecting, Sales Scripts|0 Comments

In this video, we provide some quick tips on how to structure an insurance sales pitch that triggers interest on the prospect's side. The Traditional Way to Build Interest The way a lot of salespeople attempt to build interest by talking about their products and company. With this approach, as the salesperson tries to make [...]

27 11, 2015

What is Missing from the AIDA Sales Process Outlined in Glengary Glen Ross

By |2015-11-27T23:31:44+00:00November 27, 2015|Building Interest, Communicating Value, Sales Coaching, Sales Methodology, Sales Process, Sales Prospecting, Sales Training|0 Comments

In the cult classic sales movie title Glengary Glen Ross, there is this scene where Alec Baldwin’s character outlines a sales process that uses the acronym A-I-D-A. While the movie is quite entertaining, this scene reminds me of many things that I feel are missing from sales processes and techniques that are taught to salespeople. [...]

21 06, 2015

You Offer Many Different Types of Value

By |2015-06-21T15:25:44+00:00June 21, 2015|Building Interest, Communicating Value, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value. And if we do remember to talk about benefits, we usually just talk about the first level of benefits which are the ones that are most obvious and visible [...]

22 11, 2013

Using Content Marketing to Generate Leads

By |2022-11-21T23:34:14+00:00November 22, 2013|Building Interest, Communicating Value, Lead Generation, Sales Growth, Training Videos|0 Comments

Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]

7 10, 2013

Finding Your Prospect’s Pain

By |2022-11-19T22:11:33+00:00October 7, 2013|Building Interest, Finding Prospect Pain, Sales Coaching, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips, Sales Training, Training Videos|0 Comments

One of the key steps to take during prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons,. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important is [...]

4 10, 2013

Communicating the Value that You Offer

By |2022-11-19T22:11:01+00:00October 4, 2013|Building Interest, Communicating Value, Sales Pitch, Sales Scripts, Sales Tips, Sales Training, Training Videos|0 Comments

One thing that most salespeople are really good at is going into detail talking about all the great things their products do. The challenge with that is that, when you are first talking to a prospect, it is too early to talk about what your products do. This prospect does not care at this point [...]

16 08, 2013

Building Your Value Proposition

By |2022-11-19T21:51:41+00:00August 16, 2013|Building Interest, Communicating Value, Sales Pitch, Training Videos|0 Comments

One of the stages that SalesScripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us to go through, whether using SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to describing how the [...]

14 07, 2013

Developing Your Sales Pitch

By |2022-11-19T21:25:03+00:00July 14, 2013|Building Interest, Communicating Value, Sales Pitch, Sales Scripts|0 Comments

Having a good sales pitch can often be the difference between failure and success. Here are a few things to keep in mind when developing your pitch. Avoid too many product and company details When talking with sales prospects, you always want to be cautious of the sales filter. This is what prospects typically have [...]

21 05, 2013

Building the Elevator Pitch

By |2022-11-18T00:41:19+00:00May 21, 2013|Building Interest, Communicating Value, Lead Generation, Sales Coaching, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

One thing which every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things which you might want to avoid before we discuss some of [...]

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